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The Business Case
Did you know?
In a recent survey of Australian job seekers:
- 82% would rather work for a company that supported the community, if all other employment factors were equal.
- 62% of women said that a company's reputation for supporting the community is very important for staying with a company
- 48% said they would seek out employment opportunities at a company that had a reputation for supporting the community
"PassionPeople" Cavill and Co 2006
There is an increasing body of knowledge to indicate that 'doing good is good for business'. It's becoming clear that an effective Corporate Community Involvement program is likely to help your company develop its people, and build business and reputation.
Build your people
- help you to recruit and retain the best people
- bring your values to life
- enhance staff morale
"Our community program was a key differentiator for two of our current leadership group when they made the decision to join us"
Greg Martin, CEO Sydney Ports Corporation
"As a student, I was looking for a firm to invest my career in. This is no small investment. To have the peace of mind that in investing my career in Ernst & Young, I am investing in a firm which supports positive social change is very comforting."
Adam Achterstraat, Ernst & Young
Build your business
- increase sales
- improve client relationships
There is a growing body of evidence that companies with better social and environmental performance produce better financial results.
AMP Capital Investors SRI research update June 2006
Build your reputation
- maintain community and stakeholder trust, support and legitimacy
- assist with compliance strategies and government relations
75% of Australian business indicated sustainability is clearly aligned with the long -term viability of a business.
Centre of Corporate Public Affairs, Australia 2000
75% of a company’s value is made up of intangible factors such as corporate reputation, the way a company manages and retains its employees, the quality of its supply chain, its occupational health and safety practices, and its commitment to environmental and socially responsible practices.
AMP Capital Investors, April 2007